I am an experienced copywriter, editor and content strategist.
If you're looking for clear, effective and good value communication that truly gets your message across, then I'm your person. I regularly produce insightful and strategic copy for local and international clients, including Afford Disability Services, AMA Victoria, Bloomberg Professional Services, BBC StoryWorks, Monash Foundation and Merri Health. I have special interest in social impact, sustainability and social justice, and functional literacy and accessibility (Plain English, Easy Read, AAA standards). I understand SEO and enjoy working at the interface of copy and design.
I am also a published journalist, writer and author.
My work has been published in The Age, The Australian, Broadsheet, Dumbo Feather, Marie Claire, Treadlie, Inside Sport, Sunday Life and more. I've authored a non-fiction book, Made to Last. Released in November 2017 by Hardie Grant, it was distributed in 10+ countries and published in English, German and Mandarin. I've also supported other fabulous creatives to write their own books. Alongside client work, I am working on a longform narrative for the Scanlon Foundation Research Institute and have the inevitable book project on the backburner too.
I am a competent and creative business copywriter.
My experience takes in content creation across a range of formats and mediums including websites, blogs, white papers, sponsored content, brochures and reports.
I work with content agencies, small, medium and large businesses, start-ups and entrepreneurs, not-for-profits, and higher education institutions. I enjoy collaborating, can start from scratch or build on existing content, and always, always get the job done well. On bigger projects I sometimes get other writers involved.
Words are powerful; I get immense satisfaction out of helping people use theirs well.
I like to work supportively and responsively, meaning I fit in with the way you best think and work. You might like me to pick your brain in person or over the phone, send me some bullet points to finesse, or have me fill the gaps in your existing copy. I can project manage you towards an agreed deadline, or wait until you're ready to go. It really is about whatever works for you.
- Deep dive into your area of expertise
- Help you clarify your key messages, USPs and strengths
- Hone your communication to suit your target audience
- Ensure you stand out from your competitors
- Start from scratch or build on existing content
- Handle and eradicate jargon like a pro
- Research and gather information
- Conduct and write up interviews
- Ensure your messaging is consistent
- Advise on SEO
- Find talent, experts and sources
- Get copy in on time, every time
I was one of those kids that liked to read the same book again and again.
I was an early writer, too—I loved to hole up in my bedroom writing stories and poems and won several school essay prizes. I've always enjoyed observation and exploring the relationships and connections that simmer under the surface of things. I honed my capacity for critical thinking at Victoria University in Wellington, where I majored in English Literature and Social Anthropology. The perfect tools for a modern day writer.
The 'what if' of professional writing beckoned me in 2009.
Introduction
I'd spent several years of travelling and working in research administration and management. It was fulfilling, but not what I wanted to be doing long-term. So I gave writing a go, slowly but surely building a portfolio in media, then more client-focused communications. And you know what? It worked out.
Everybody has a story.
I find asking a question then listening to an answer—or giving someone the space to develop one—hugely interesting. With a bit of digging, the dullest of topics can come alive.
I work to per word, per hour or per project rates.
It all depends on what suits the project and client. I offer not-for-profits a reduced rate, and offer all clients a free (and obligation free) preliminary chat. I also offer obligation-free time estimates and quotes.
I work quickly and honestly.
I am a big fan of process and efficiency. If I can see a more timely or cost effective way to meet your needs, I'll let you know. I'm also transparent. I keep a close timesheet on every project, which you're welcome to see at any time.
Countdown to COP27: Q&A with experts from Riskthinking.AI and Bloomberg LP on physical climate risk in Africa
Bloomberg Professional Services
November 2022
Sonali Theisen of Bank of America on influencing the future of Fixed Income markets and beyond
Bloomberg Professional Services
November 2021