I am a competent and creative business writer with experience in content design, websites, press releases, reports, bids, tenders and other such wordy endeavours. I can:
Help you clarify your key messages
Clearly present your skills and strengths
Hone your communication to suit your target audience
Present copy in different styles until one hits the spot
Work on site or remotely
Help you find your voice
Research and gather information
Conduct and write up formal interviews
Start from scratch or build on existing content
Handle jargon like a pro
Eradicate jargon like a pro
Ghost write
Advise on search engine optimisation
Be honest with you
Work odd hours
Get copy in on time, every time.
From the mouths of horses:
"It's a pleasure working with Vanessa on projects as you can always rely on her to get the job done right and to be across all the details. She is thorough, meticulous and asks questions to get to the core of the information. She developed our customers existing text with our brochure layout and style in mind, so that both worked in harmony. I'll definitely work with Vanessa again."
"Vanessa assisted us with a press release and really put us on the right track, highlighting the strengths and weaknesses of our press release and working to clarify our goals. Her writing is clever and concise and she was readily available to talk through and comment on our work. We now have a really strong press release, and a good idea of how to use it."
- Jess Smart, Community Kitchen Coordinator and CERES Training Programs, CERES Environment Park
"Vanessa quickly got on board with our brief to cut a client's draft copy in half to fit a brochure format, absorb and identify key messages, and write to suit an audience of ambitious young graduates. She liaised directly with our client, ably meeting their needs - and ours - on time with efficiency and ease. We'll definitely work with Vanessa again."
"Vanessa made sure the written content on our websites was suited to our different markets. She took great interest in what we wanted to achieve to ensure she understood the nuances of our business. Vanessa developed our existing text so that it was succinct, professional and, most importantly, marketed our services clearly."
"travel42 engaged Vanessa to review and update our destination guide to Melbourne. travel42 is a subscription service that provides travel professionals with professionally written hotel and cruise reviews, customisable destination guides and information about travel disruptions and security worldwide. Vanessa's extensive insider knowledge of Melbourne enabled her to provide a timely and comprehensive update, with some great suggestions for new content. She has an excellent eye for detail, comfortably met the deadline and kept us in the loop with regular updates and communication, which always important for us when working with an overseas correspondent."
- Karen Jordan, Senior Editor, Northstar Travel Media
"We only hire the best of the best at Toot Sweet and Vanessa is one of them. Vanessa is an important part of our dynamic team: she has a great work ethic, she's efficient, she's fun to work with and she's a straight talker. Our clients say she's great at finding the 'human angle'. Indeed, she's great at telling a story and finding the right voice, both in creative and corporate contexts."
"After years of dividing up the writing of our annual report around the office and bringing all the components together at the end we decided we needed a skilled copywriter to pull each component together to form ‘one voice’. Vanessa was timely and easy to work with but most importantly, very skilled in her role. She suggested changes we would never have picked up and developed an excellent style guide that will help our ongoing consistency."
"In our search to find the right person to write connecting copy to bring our photography business to life, we were blessed to have been introduced to Vanessa, who was everythingwe wished for and more. Our brief was for Vanessa to write emotive, inspiring and soulful copy that would connect with our clients, clearly communicate our brand essence, our point of difference and our service proposition. She embraced what we wanted and overwhelmingly took it to the next level,delivering on all of our ideas and adding some of her own with outstanding results. She is a wonderful listener, a clear communicator and has lots of positive energy that makes working with her a joy."
- Aliki Dimitrakopoulos, Principal Photographer, Soul Impressions Photography
"After years of cobbling together our copy in-house, we realised we lacked that certain panache and pizzazz that all good copy needs. We needed a professional wordsmith. We engage Vanessa to rewrite our product websites site copy, to give our press releases more punch and to assist in special projects. Vanessa responds to every brief – no matter how big or small – with on the ball concepts, feedback and words, and helps us to create an engaging and consistent voice. We couldn't be more delighted with the outcome."
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